History of Social Psychology Essay

As a scientific discipline, social psychology is only a bit older than one hundred years, with most of the growth occurring during the past five decades (McGarty & Haslam, 1997). By most standards, social psychology is a relatively young science. In discussing the discipline’s history, it should be noted that there are two social psychologies, one in psychology and the other in sociology, with the larger of the two being the psychological branch (Jones, 1998). The central focus of psychological social psychology is how the individual responds to social stimuli, whereas sociological social psychology focuses on larger group or societal variables, such as people’s socioeconomic status, their social roles, and cultural norms (Stryker, 1997). Although there have been calls to merge the two social psychologies into a single field (Backman, 1983)-—and even a joint psychology-sociology doctoral program at the University of Michigan from 1946 to 1967–their different orientations make it doubtful that this will transpire in the foreseeable future. In this historical overview, the psychological branch of the discipline will be highlighted. Wundt and The Dawning of a Scientific Discipline: 1862-1894 German psychologist Wilhelm Wundt (1832-1921), who is widely regarded as the founder of psychology, had a hand in the early development of what would become social psychology. In 1862, Wundt proposed that there should be two branches of psychology: physiological psychology and social or folk psychology (Và ¶lkerpsychologie). Largely due to his influential writings, by 1900 Germany’s annual bibliography of the psychological literature listed over 200 articles per year under the heading â€Å"social psychology.† Despite his influence in shaping social psychology in Europe, Wundt’s ideas had little impact on American social scientists because his writings were not translated into English and his conception of psychology as the â€Å"science of the mind† was incompatible with the new behaviorist perspective in the United States that emerged during the early years of the 20th century. Underlying behaviorism was a philosophy known as logical positivism, which contended that knowledge should be expressed in terms that could be verified empirically or through direct observation. This new â€Å"science of behavior† had little use for Wundt’s conception of social psychology. This was especially true for the social psychology developing in psychology in America, but less so for sociological social psychology. Thus, psychological social psychology in America, which would become the intellectual core of the discipline, developed largely outside the realm of Wundtian influence. The Early Years: 1895–1935 An American psychologist at Indiana University, Norman Triplett, is generally credited with having conducted the first empirical social psychological study. In 1895 Triplett asked the following question: â€Å"How does a person’s performance of a task change when other people are present?† The question was prompted by Triplett noticing that a bicycle racer’s speed was faster when he was paced by other cyclists than when he raced alone. Being a racing enthusiast and desiring to learn what caused these different race times, he devised the first social scientific experiment. In this study, he asked children to quickly wind line on a fishing reel either alone or in the presence of other children performing the same task. As he had predicted, the children wound the line faster when in the presence of other children. Published in 1897, this study is credited with introducing the experimental method into the social sciences. Despite the significance of this study, it took a full generation for researchers to understand the social psychological dynamics underlying Triplett’s findings (see the chapter 10 discussion of social facilitation). Despite this accomplishment, Triplett did nothing to establish social psychology as a distinct subfield of psychology. Credit for this achievement goes to the first authors of textbooks bearing that title, namely, English psychologist William McDougall and American sociologist Edward Ross, who each published separate texts in 1908. Consistent with the contemporary perspective in psychological social  psychology, McDougall considered the individual to be the principal unit of analysis in this new science, while Ross, true to the contemporary sociological social psychology perspective, highlighted groups. Despite the inauguration of this new subfield within psychology and sociology, social psychology still lacked a distinct identity. How was it different from the other subdisciplines within the two larger disciplines? What were its methods of inquiry? In 1924 a third social psychology text, published by Floyd Allport (older brother of Gordon Allport), went a long way in answering these questions for psychological social psychology. Reading his words today, you can see the emerging perspective that would one day permeate the psychological branch of the field: I believe that only within the individual can we find the behavior mechanisms and consciousness which are fundamental in the interactions between individuals†¦. There is no psychology of groups which is not essentially and entirely a psychology of individuals†¦. Psychology in all its branches is a science of the individual. (Allport, 1924, p. 4) Allport’s conception of social psychology was proposed eleven years after John Watson ushered in the behaviorist era in American psychology. Allport’s brand of social psychology emphasized how the person responds to stimuli in the social environment, with the group merely being one of many such stimuli. Beyond this emerging individualist and behaviorist stamp, Allport further shaped the identity of American social psychology by extolling the virtues of the experimental method in studying such topics as conformity, nonverbal communication, and social facilitation. The pursuit of social psychological knowledge through carefully controlled experimental procedures would increasingly characterize the field in the coming years. As Allport’s conception of social psychology gained American adherents, German social psychology was being shaped by the Gestalt perspective, which rejected both the existing European-inspired notion of a group mind and the American individualist stand that groups were not real in themselves. Instead, Gestalt social psychologists contended that the social environment  is made up not only of individuals, but of relations between individuals, and these relationships have important psychological implications. Thus, Gestalt social psychologists promoted an understanding of groups as real social entities, which directly led to the tradition of group processes and group dynamics that still exists today. These two schools of thought within psychological social psychology, one in America and the other in Germany, which were developing independent of one another, would soon be thrust together due to events on the world scene. The Coming of Age: 1936–1945 During the first three decades of the twentieth century, Allport’s conception of social psychology emphasized basic research, with little consideration given to addressing specific social problems or broader issues bearing on reform. However, by the mid-1930s, the discipline was poised for further growth and expansion. The events that had the greatest impact on social psychology at this critical juncture in its history were the Great Depression in the United States and the social and political upheavals in Europe generated by the First and Second World Wars. Following the stock market crash of 1929, many young psychologists were unable to find or hold jobs. Experiencing firsthand the impact of societal forces, many of them adopted the liberal ideals of the Roosevelt â€Å"New Dealers† or the more radical left-wing political views of the socialist and communist parties. In 1936 these social scientists formed an organization dedicated to the scientific study of important social issues and the support for progressive social action (Stagner, 1986). This organization, known as the Society for the Psychological Study of Social Issues (SPSSI), contained many social psychologists who were interested in applying their newly developed theories and political activism to real-world problems. One of the important contributions of SPSSI to social psychology was, and continues to be, the infusion of ethics and values into the discussion of social life. Its immediate impact on social psychology in the 1930s was to infuse a more applied character to research. New areas of research spawned during this decade were intergroup relations, leadership, propaganda, organizational  behavior, voting behavior, and consumer behavior. In other countries, world events triggered changes that further distinguished American social psychology from its scientific cousins abroad. For example, the communist revolution in Russia at the end of the First World War led to a purging of individualist-oriented research and theorizing, a development that stood in stark contrast to the increasing focus on the individual within American social psychology. In 1936, the Soviet Union’s Communist Party forbids the use of psychological tests in various applied settings, which effectively prohibited the study of individual differences. At the same time, the rise of fascism in Germany, Spain, and Italy created a strong anti-intellectual and anti-Semitic atmosphere in these countries. To escape this persecution, a number of Europe’s leading social scientists, such as Fritz Heider, Gustav Ichheiser, Kurt Lewin, and Theodor Adorno, immigrated to America. When the United States entered the war, many social psychologists—both American and European— applied their knowledge of human behavior in a wide variety of wartime programs, including the selection of officers for the Office of Strategic Services (the forerunner of the Central Intelligence Agency) and the undermining of enemy morale (Hoffman, 1992). The constructive work resulting from this collaboration demonstrated the practical usefulness of social psychology. During this time of global strife, one of the most influential social psychologists was Kurt Lewin, a Jewish refugee from Nazi Germany. Lewin was instrumental in founding SPSSI and served as its president in 1941. He firmly believed that social psychology did not have to make a choice between being either a pure science or an applied science. His oft-repeated maxim, â€Å"No research without action, and no action without research† continues to influence social psychologists interested in applying their knowledge to current social problems (Ash, 1992). By the time of his death in 1947 at the age of 57, Lewin had provided many of social psychology’s defining characteristics (Lewin, 1936; Lewin et al., 1939). With the end of the war, prospects were bright for social psychology in  North America. Based on their heightened stature in the scientific community, social psychologists established new research facilities, secured government grants, and, most important, trained graduate students. These future social psychologists were predominantly white, male, and middle class. Many of their mentors were the European scholars who had fled their native countries and then remained in America following the war. Yet, while social psychology was flourishing in this country, the devastating effects of the world war virtually destroyed the discipline overseas. In this postwar period, the United States emerged as the unchallenged world power, and just as it exported its material goods to other countries, it exported its social psychology as well. This brand of social psychology reflected the political ideology of American society and the social problems encountered within its boundaries (Farr, 1996). Rapid Expansion: 1946–1969 With its infusion of European intellectuals and the recently trained young American social psychologists, the maturing science of social psychology expanded its theoretical and research base. To understand how a civilized society like Germany could fall under the influence of a ruthless demagogue like Adolf Hitler, Theodor Adorno and his colleagues (Adorno et al., 1950) studied the psychological parameters of the authoritarian personality. Some years later, Stanley Milgram (1963) extended this line of research in his now famous obedience experiments, which examined the conditions that make people more likely to obey destructive authority figures. Social psychologists also focused their attention on the influence that the group had on the individual (Asch, 1956) and of the power of persuasive communication (Hovland et al., 1949). Arguably the most significant line of research and theorizing during this period was Leon Festinger’s theory of cognitive dissonance (Festinger, 1957). This theory asserted that people’s thoughts and actions were motivated by a desire to maintain cognitive consistency. The simplicity of the theory and its often surprising findings generated interest and enthusiasm both inside and outside of social psychology for many years. Social psychology’s concern with societal prejudice continued to assert itself during the 1950s. For example, the 1954 U.S. Supreme Court decision to end the practice of racially segregated education was partly based on Kenneth Clark and Mamie Phipps Clark’s research indicating that segregation negatively affected the self-concept of Black children. In that same year, Gordon Allport (brother of Floyd Allport) provided a theoretical outline for how desegregation might reduce racial prejudice. What came to be known as the contact hypothesis was a social psychological blueprint for reducing hostility between groups by manipulating situational variables. This perspective toward understanding and â€Å"fixing† prejudice better fit the behaviorist social psychology practiced in America than the earlier developed authoritarian personality approach. The decade of the 1960s was a time of turmoil in the United States, with the country caught in the grip of political assassinations, urban violence, social protests, and the Vietnam War. People were searching for constructive ways to change society for the better. Following this lead, social psychologists devoted more research time to such topics as aggression, helping, attraction, and love. The groundbreaking research of Elaine Hatfield and Ellen Berscheid (Berscheid & Hatfield, 1969; Hatfield et al., 1966) on interpersonal and romantic attraction, for example, was not only important in widening the scope of social psychological inquiry, but it also generated considerable controversy outside the field. A number of public officials and ordinary citizens thought social scientists should not try to understand the mysteries of romance. Less controversial was the bystander intervention research conducted by Bibb Latanà © and John Darley (1968), which was inspired by the 1984 murder of K itty Genovese in New York City. Despite the wariness of some, during the 1960s the federal government expanded its attempts to cure societal ills with the guidance of social scientists. Within this cultural context, the number of social psychologists rose dramatically. Among these new social scientists were an increasing number of women and, to a lesser degree, minority members. Whole new lines of inquiry into social behavior commenced, with an increasing interest in  the interaction of the social situation with personality factors. The multitude and diversity of these lines of research would continue into the following decades (Pion et al., 1996). Crisis and Reassesesment: 1970–1984 When social psychology first emerged from World War II and embarked on its rapid expansion, one of the pioneers in the field, Theodore Newcomb (1951), expressed concern that expectations were greater than anything that could be delivered in the near future. By the 1970s, when solutions to societal problems were no closer to being solved, and as the usefulness and ethics of experimental research came under increased scrutiny, a â€Å"crisis of confidence† emerged (Elms, 1975). When this disappointment and criticism was followed by accusations from women and minorities that past research and theory reflected the biases of a white, male-dominated view of reality, many began to reassess the field’s basic premises. Fortunately, out of this crisis emerged a more vital and inclusive field of social psychology. More rigorous ethical standards were established, and although experiments remained the method of choice, researchers began conducting more correlational studies, as well as employing other methods. Regarding accusations of racial and gender bias, social psychology began moving toward more responsible positions, but such biases have yet to be eliminated from the discipline (Graham, 1992; Tesser & Bau, 2002). Another important development during this time period was the importing of ideas from cognitive psychology in explaining social behavior. This â€Å"cognitive revolution† (see p. 00) greatly enhanced theory and research in all areas of social psychology, and its impact persists today. Accompanying the social cognitive emphasis was renewed interest in the concept of the self, which previously had been the focus of only sociological social psychologists. However, with the waning influence of behaviorism, psychological social psychologists rediscovered the insights of founding social scientists such as William James, John Dewey, Charles Horton Cooley, and George Herbert Mead. Soon the self became a central concept within psychological social psychology. An Expanding Global and Interdisciplinary View of Social Psychology: 1985–present By the 1970s, both European and Latin American social psychological associations had been founded, and in 1995, the Asian Association of Social Psychology was formed. The social psychology that developed overseas placed more emphasis on intergroup and societal variables in explaining social behavior than did its American cousin. In the mid-1980s, this overseas influence began to reshape the discipline, as social psychologists throughout the world actively exchanged ideas and collaborated on multinational studies (Fiske et al., 1998; Vala et al., 1996). Many of the new ideas about social behavior were generated by scholars from collectivist cultures who were raised within societies that have a very different perspective on the relationship between the individual and the group than that within the societies of traditional social psychologists. Subsequent cross-cultural research found that certain social beliefs and behaviors that were previously considered universal were in actuality specific to the socialization practices of individualist cultures. Based on these findings, considerable research attention was devoted to determining which aspects of human behavior are culture specific–due to conditions existing within a particular culture–and which ones are due to human’s shared evolutionary heritage. Although social psychology’s â€Å"professional center of gravity† still resides in the United States, European and Third World social psychology offers the entire field opportunities to escape what some consider the limitations of this â€Å"gravitational pull† to perceive new worlds of social reality (Shinha, 2003; Tam et al., 2003). This multicultural perspective will continue to guide research in the coming years. Contemporary social psychologists have also continued the legacy of Kurt Lewin and SPSSI by applying their knowledge to a wide arena of everyday life, such as law, health, education, politics, sports, and business (Ellsworth & Mauro, 1998; Kinder, 1998; Salovey et al., 1998). This interest in applying the principles and findings of social psychology is a natural outgrowth of the search for understanding. Despite the dominance of social cognition in the 1980s, some social psychologists raised concerns about the relative lack of focus on emotions and motives in explaining social thinking. These critics of existing social cognitive theories argued that to think of motives and affect as merely end products in a central processing system was to dehumanize social psychology. In the early 1990s, a number of social psychologists sought to establish a more balanced view by blending the traditional hot and cold perspectives into what some have termed the Warm Look. These revised social-cognitive theories proposed that people employ multiple cognitive strategies based on their current goals, motives, and needs. Theorists typically developed dual-process models, meaning that social thinking and behavior is determined by two different ways of understanding and responding to social stimuli. One mode of information processing—related to the cold perspective legacy–is based on effortful, reflective thinking, in which no action is taken until its potential consequences are properly weighed and evaluated. The alternative mode of processing information–related to the hot perspective legacy—is based on minimal cognitive effort, in which behavior is impulsively and unintentionally activated by emotions, habits, or biological drives, often below the â€Å"radar† of consciousness. Which of the two avenues of information processing people take at any given time is the subject of ongoing research. This attention to both explicit and implicit cognition has recently prompted social psychologists to explore how neural activity in the brain is associated with various social psychological processes, including self-awareness, self-regulation, attitude formation and change, group interaction, and prejudice. Although the numbers of social psychologists who pursue such research is still relatively small, the knowledge they acquire concerning the biology of social behavior will undoubtedly play a role in reshaping existing theories. Indeed, the U.S. federal government’s National Institute of Mental Health—which has an annual budget of 1.3 billion dollars–has recently given priority to research grants that combine social psychology and neuroscience. In concluding this historical overview, if the life of a scientific discipline is analogous to a person’s life, then contemporary social psychology is best thought of as a â€Å"young adult† in the social sciences. Compared with some of the more established sciences, social psychology is â€Å"barely dry behind the ears† and still subject to growing pains (Abrams & Hogg, 2004; Brewer, 2004; Rozin, 2001). Yet it is a discipline where new and innovative ideas are unusually welcome, where new theoretical approaches and scientific methods from other scientific disciplines are regularly incorporated into the study of social thinking and behavior, and where members of the discipline regularly question the social significance of their findings. In this ongoing critical self-assessment, most social psychologists are confident that their still-young science will continue revealing important insights into how we function as social creatures. Some of the milestones of the f ield are listed in table 1. Table 1 Some Milestones in the Field of Social Psychology The Dawning of a New Discipline and Early Years 1862: Wilhelm Wundt proposes that psychology establish human or social sciences (Geisteswissenschaften) to study the higher mental processes involving language, social practices and customs, religion, and art. 1897: Norman Triplett publishes the first scientific study of social behavior, on a topic that was later called social facilitation. 1900: Wundt publishes the first volume of what would become a classic 10-volume set of Và ¶lkerpsychologie (folk or social psychology) which analyzed a wide variety of social thought and behavior. 1908: Psychologist William McDougall and sociologist Edward Ross separately publish social psychology textbooks. 1920: Willy Hellpach founds the first Institute for Social Psychology in Germany. Hitler’s rise to power leads to the institute’s demise in 1933. 1924: Floyd Allport publishes the third social psychology text, clearly identifying the focus for the psychological branch of the discipline and covering many topics that are still studied today. 1925: Edward Bogardus develops the social distance scale to measure attitudes toward ethnic groups. Shortly, Louis Thurstone (1928) and Rensis Likert (1932) further advance attitude scale development. 1934: George Herbert Mead’s book Mind, Self, and Society is published, stressing the interaction between the self and others. The Coming-of-Age Years 1936: The Society for the Psychological Study of Social Issues is founded. Muzafir Sherif publishes The Psychology of Social Norms, describing research on norm formation. 1939: John Dollard and his colleagues introduce the frustration-aggression hypothesis. 1941–1945: Social psychologists are recruited by the U.S. government for the war effort. Rapid Expansion Years 1949: Carl Hovland and his colleagues publish their first experiments on attitude change and persuasion. 1950: Theodor Adorno and his colleagues publish The Authoritarian Personality, which examines how extreme prejudice can be shaped by personality conflicts in childhood. 1951: Solomon Asch demonstrates conformity to false majority judgments. 1954: Gordon Allport publishes The Nature of Prejudice, which provides the framework for much of the future research on prejudice. Social psychologists provide key testimony in the U.S. Supreme Court desegregation case, Brown v. Board of Education. 1957: Leon Festinger publishes A Theory of Cognitive Dissonance, emphasizing the need for consistency between cognition and behavior. 1958: Fritz Heider publishes The Psychology of Interpersonal Relations, laying the groundwork for attribution theory. 1963: Stanley Milgram publishes his obedience research, demonstrating under what conditions people are likely to obey destructive authority figures. 1965: The Society of Experimental Social Psychology is founded. Edward Jones and Kenneth Davis publish their ideas on social perception, stimulating attribution and social cognition research. Rapid Expansion Years 1966: The European Association of Experimental Social Psychology is founded. Elaine (Walster) Hatfield and her colleagues publish the first studies of romantic attraction. 1968: John Darley and Bibb Latanà © present the bystander intervention model, explaining why people often do not help in emergencies. Crisis and Reassessment Years 1972: Attribution: Perceiving the Causes of Behavior, written by six influential attribution theorists, is published. Robert Wicklund and Shelley Duval publish Objective Self-Awareness Theory, describing how self-awareness influences cognition and behavior. 1974: The Society for Personality and Social Psychology (SPSP) is founded. Sandra Bem develops the Bem Sex Role Inventory and Janet Spence and Robert Helmreich develop the Personal Attributes Questionnaire, both of which measure gender roles. 1981: Alice Eagly and her colleagues begin conducting meta-analyses of gender comparisons in social behavior, reopening the debate on gender differences. 1984: Susan Fiske and Shelly Taylor publish Social Cognition, summarizing theory and research on the social cognitive perspective in social psychology. The Expanding Global and Interdisciplinary View Years 1986: Richard Petty and John Cacioppo publish Communication and Persuasion: Central and Peripheral Routes, describing a dual-process model of persuasion. 1989: Jennifer Crocker and Brenda Major publish their Psychological Review article on â€Å"Social Stigma and Self-Esteem,† examining how people respond to being the targets of discrimination. 1991: Hazel Markus and Shinobu Kitayama publish their Psychological Review article on how culture shapes the self. 1995: Claude Steele and Joshua Aronson publish â€Å"Stereotype Threat and the Intellectual Test Performance of African Americans† in Journal of Personality and Social Psychology, presenting their research on how negative stereotypes can shape intellectual identity and performance. 1996: David Buss and Neal Malamuth publish Sex, Power, Conflict, an edited text offering evolutionary and feminist perspectives on sex and gender interactions. A growing number of social psychologists attempt to integrate these previously divergent perspectives. (Because the passage of time ultimately determines what events significantly shape a field, I will wait a few years before adding any more milestones to this list.)

India Gate Essay

SETTING While the narrative begins in London, the theme of the novel is such that the settings change continuously. Mr. Phileas Fogg attempts to go around the world in eighty days and so he covers the major points across the globe Paris ¸ Suez, Bombay, Calcutta, Singapore, Hong-Kong, Yokohama, San Francisco, New York, Liverpool and then back to London. Apart from these major places Fogg also meets adventures in route. As the train from Bombay to Calcutta stops a little beyond Lothal, Fogg and his companions travel to Allahabad on elephants. Later, when the travelers are in America and are attacked by the Sioux, they disembark at Fort Kearney station. Fogg even goes deep into American land in order to rescue Passepartout. Thus the characters in the novel go across the whole globe and see many other places. The setting of the novel is nearly the whole world! CHARACTER LIST Major Characters Phileas Fogg The hero and chief protagonist in the novel. He is introduced to us as a prudent Englishman whose wealth is a source of mystery to all. He is challenged by a fellow gambler to go around the world in eighty days and he takes up the challenge. His rationality, calmness, generosity and self-control impress the readers. Passepartout He appears in the initial stage of the novel itself, as the newly employed French valet of Mr. Fogg. He is an honest as well as a comic French man, who is loyal to his master and yet gets into situations that hinder his master’s plans to travel around the world. Passepartout endears himself to the reader with his warmth, his sense of humor and his ability to act bravely as well as comically. Detective Fix There is a major bank robbery in England around the same time that Fogg leaves for his journey round the world. Detective Fix is one of the many other detectives who seek to find the culprit so they can get a percentage of the stolen money as an award. He comes to the wrong conclusion that Fogg is the bank robber and is merely pretending to go around the world when his real purpose is to flee the law. Aouda Aouda is a Parsee Indian princess who is orphaned at an early age. She is made to marry an old Rajah and when he dies, fanatical Hindus try & force her to commit the sacrifice of her life. She is rescued by Fogg’s group. She goes back with them to England, as she is unable to find her relative in Hong Kong. Minor Characters James Foster We get only one mention of him in the first chapter. He had been a servant of Fogg’s, but Fogg had dismissed him because he had committed the minor offence of bringing the shaving water at the wrong temperature. Phileas Fogg’s Partners at Whist The engineer Andrew Stuart, the bankers John Sullinan & Samuel Fallentin, the brewer Thomas Flanagan and Gauthier Ralph and one of the governors Bank of England are Fogg’s partners at the Reform club. It is one of them that challenges Fogg to go around the world in eighty days. Lord Albemarle The whole of England gets involved in the speculation as to whether Fogg will be able to complete his journey in 80 days while most feel that he will be unsuccessful, one single supporter remains faithful to Fogg, an old paralytic Lord Albermarle. British Consul at Suez He waits along with detective Fix for the boat Mongolia to arrive at Suez. Daily, he would see English ships pass through the canal. The detective tells the consul that they must try and detain Fogg here, but the consul cannot do that lawfully and so doesn’t. Whist Partners on the Mongolia While Fogg is on board the Mongolia ship to Bombay he finds whist players as enthusiastic as himself. These are-a clergyman the Reverend Decimus Smith, a collector of taxes and a brigadier general of the English Army. Later the brigadier general Sir Francis Cromarty also accompanies Fogg from Bombay to Calcutta. Chief of Bombay Police Fix tries to induce the chief of the Bombay police to give him a warrant for Fogg’s arrest. This the chief of police would not do as the case concerned the London police, which alone was empowered by law to issue a warrant. The Guard on the train to Calcutta When Fogg, Cromarty & Fix are travelling from Bombay to Calcutta by train it suddenly stops in the wilderness. They question the guard on this and it is he, who tells them that the rail has not been laid from this Kholby hamlet to Allahabad and so the passengers will have to arrange for their own means of transport. The Indian Owner of an elephant Fogg approaches an Indian to hire an elephant so that they can ride on it to Allahabad. The Indian refuses to hire out the elephant, so it is eventually bought at a very exorbitant price. Parsee Guide A bright looking young Parsee, offers to be the guide on the elephant which will take the travelers to Allahabad. He is a brave and intelligent man and does his job well in conveying the passengers swiftly to Allahabad. Procession Of priests & fanatics While Fogg and his companions are traveling on a elephant to Allahabad they pass by a procession of priests and fanatics. These Hindus are forcibly taking a young princess along with them so that she may commit ‘suttee’ (sacrifice on her husband’s pyre). Later Fogg is able to make a fool of this procession by escaping with Aouda. Judge Obadiah As soon as Fogg is leaves the Calcutta station, a policeman takes him away to court. Judge Obadiah, a rotund looking man presides over this court and over the case of Passeparrtout, who is charged with committing sacrilege by entering a holy place in Bombay with his shoes on. Cousin Jeizeh He is a cousin of Sir James Jejeebhoy and is also related to Aouda. She hopes to get help from this cousin who is based in Hong Kong. But on reaching Hong Kong, Fogg and Aouda find out that he has shifted to another country after making a lot of money. The pilot on the Rangoon He is a sailor on the ship and he is the one who steers the ship into Hong Kong harbor. It is this pilot who informs Fogg that since the Carnatic has postponed its departure for Yokohama Fogg can board it. John Bunsby He is the master of the boat Tankadere, on which Fogg, Fix and Aouda travel. John is a skilled sailor who takes the trio from Hong Kong to Shanghai so that Fogg is able to board the San Francisco boat. William Batulcar He is the manager of a troupe of buffoons, jugglers, clowns, acrobats and gymnasts who were going to give their last performance at Yokohama before leaving for America. Passepartout takes up employment with this troupe in order to be able to leave for America with them. Colonel Stamp Proctor At San Francisco Fogg, Fix and Aouda find themselves in Montgomery Street, which is crowded, by the members of two opposing political parties. The opposing members become violent and Fogg’s group is caught in between. A huge fellow with a red goatee, a ruddy complexion and broad shoulders, raises his fist over Mr. Fogg. Fogg is very angry and later these two men even resort to dueling. Elder William Hitch Mormon missionary A priest boards the train from San Francisco to New York at Elko Station. He is a Mormon missionary, who gives a lecture on Mormonism in Car no. 117 of the train. Forster He is the engine driver of the train bound for New York. When the train stops before Medicine Bow Bridge, which is shaky, it is Forster who suggests a way of getting over. His idea is to take the train over the bridge at a very high speed, which will enable it to pass over. The Guard Fogg and Colonel Proctor decide to perform a duel on one of the platforms where the train to New York stops. But they are stopped by the guard as the train isn’t stopping there. It is this guard who suggests that they fight aboard the train itself. The Sioux These are bold Indians who often attack the trains running across the American continent. A band of Sioux attacks the New York bound train. They are armed with guns and a fierce battle ensues between the passengers and the Sioux. Fort Kearney Captain The Captain in command of Fort Kearney meets Fogg. Fogg insists that the Captain allow some of his soldiers to come with him in order to rescue three passengers who are captured by the Sioux. The captain agrees eventually as he is impressed by Fogg’s gallantry. Driver & Stoker of the train These two are injured by the Sioux, who attack the New York bound train. As the engine is separated from the train they travel in it in an insensible condition till they recover consciousness. Eventually they both turn the engine back to Kearney station. Mudge An American at Fort Kearney station, offers to transport Fogg and group on a sledge to Omaha station. This skipper of a land craft manages to transfer the group safely to Omaha station in a few hours. Andrew Speedy He is the captain of the trading vessel Henrietta, a man of fifty, a sort of sea dog with a growl. He agrees to take Fogg and his companions to Bordeaux but Fogg hijacks the boat and decides to take it to Liverpool instead. The boat finally reaches Queenstown, an Irish port. Clergyman (Reverend Samuel Wilson) When Aouda and Fogg decide to get married Passepartout is sent to the clergyman. After meeting the parson he realizes that the next day is not Monday but Sunday. Both Fogg and Passepartout had not realized that they had reached England a full day earlier. The clergyman then is a source of luck. SHORT SUMMARY (Synopsis) The story begins at England. We are introduced to Fogg, a very precise man who regularly goes to the Reform Club every evening. At one such visit to the club to play cards, he gets into a conversation with his fellow card players as to whether it is possible to go around the world in eighty days.  He believes that it is and is challenged to complete the adventure. This is the beginning of the entire plot and from then on we see how Fogg goes around the world and we witness the amazing adventures that he has with his companions. The main plot is based on Fogg’s travels, while other such plots merely support the central theme Fix, the detective follows Fogg all over. He believes that Fogg is the bank robber who has robbed a great sum from the bank of England. He puts obstacles in Fogg’s path just so that he can arrest him whenever he gets the warrant from England. The suspicion that Fogg might be a clever gentleman robber is the sub-theme of the book and the author makes the reader also suspicious. Passepartout too wonders whether his master might be a robber though in his heart he has ample trust in Fogg’s integrity. The plot moves ahead with Fogg striving through various obstacles to reach London in time. He goes through Brindisi, Suez, Bombay, Calcutta, Hong Kong, Yokohama, San Francisco, New York and finally Liverpool. Fix arrests Fogg at Liverpool and this delays our hero. He thinks that he has missed the deadline and hasn’t reached London in time when in reality he reached a full day earlier. Thus Fogg wins the wager and in the course of his travels, finds himself a worthy charming, beautiful wife too.

Cottage Cheese Experiment Essay Example | Topics and Well Written Essays - 250 words

Cottage Cheese Experiment - Essay Example In the experiment, plate counts were used instead of direct microscopic counts or turbidity measurements because of the obvious advantages of the first method. Although plate counts can be tedious and time-consuming, this method is â€Å"relatively easy to perform† and it is â€Å"much more sensitive than turbidimetric measurement† (Brodhagen, 2007). This means that with plate counts, a relatively more accurate bacterial count can be obtained compared to obtaining turbidity measurements. The only disadvantages with plate counts, however, include the lengthy incubation period required for the colonies to grow and become visible, and the possibility of crowding of colonies which will most likely require serial dilution (Abedon, 2003). Nevertheless, these disadvantages do not compare to those of direct microscopic counts and turbidity measurements. In direct microscopic counts, the number of living cells cannot be distinguished from the dead cells, which may be included in the count (Brodhagen, 2007). In the same way, turbidity measurements may not fare well in the bacterial count as clumps of cottage cheese may not be distinguishable from the mass of cells that is expected to block of intercept light (Brodhagen, 2007). These two methods – direct microscopic count and turbidity measurement – are actually less time-consuming than plate counts, but the disadvantages simply outweigh this advantage. The goal of the cottage cheese experiment after all is accuracy and not speed. When it comes to the difference between the control cottage cheese and the experiment cottage cheese, the difference cannot be exactly determined due to insufficiency of data. Basically we need more information on the consistency or lumpiness of the cheeses, their gross appearance after the experiment and perhaps differences in texture, temperature and other aspects. The most obvious difference is that control cheese has no preservative added but experimental cheese has. It then follows that if this is the only difference between the two, then this is a fair test.   Besides, both cheeses have been subjected to the same variables – the same temperature and incubation period lengths, and assuming the same mode of preparation.

Difference and similarities between modern orthodox, hasidic, and a Essay

Difference and similarities between modern orthodox, hasidic, and a unaffiated jew - Essay Example Reuven: I m a modern orthodox, I believe woman is part of modern American culture we need to engage with. i believe in the modern ways but one should still hold on to the jewish tradition. Engage in the secular world is what makes our believes survives in these days. On the other side of the podium we have girls from all of the Jewish background. All of the 24 lights were still on at this time. There are two female guest we are known of. Malkie and from the story Who Knows Kaddish, the narrator. I named the narrator â€Å"Kaddish†. Malkie: Hi Reuven. I’m Malkie, I am from hasidic orthodoxy, but some what I agree with your opinion. I really prefer spiritual in the Jewish faith. I think be a part of the modern world is an important part of Judaism. there should be acomplement between the the secular and the traditional believes. I’m interest in you. Kaddish: Hi, Reuven. I’m Kaddish. I am unaffiliated Jew. I don’t have much belief in Jewish, but I live around it and I like how it bonds within the culture. My families were Jews but we lived like Unitarians, and celebrated the secular trappings of Christmas. But we celebrate no Jewish holidays because as far as we knew, they werent any fun (Kirshenbaum, 174). Reuven: I had my secular education at Yeshiva University and I read a lot of books my father recommend me. But I am still a faithful Jew. Don’t say that reading books would make you less religious because now I have both knowledge and faith as the outcome. My father is a great guy. He didnt restrain me much on the choice of my education. My father is a modern Jew he devote his life to his faith in modern orthodox, he also promoted a Jewish state. (cite and connect to lecture?) Malkie: My parents didnt allow me to get a secular education and this is what i have grown up with. I really adore my parents devotion into hasidism. We

Asses the fundamental principles of Jurisprudence in Lumets film Essay

Asses the fundamental principles of Jurisprudence in Lumets film Twelve Angry Men - Essay Example That is until one juror votes â€Å"not guilty† on the grounds that â€Å"it’s possible† that the man is innocent. That one phrase is the key to his argument, which enables him to change the opinions of every other juror in the room and turn a near conviction into an acquittal. The juror, Juror #8, argues that it is not certain that the witnesses were correct in their testimonies. When one of the other jurors argues against him and says that what they are doing isn’t an exact science he replies, â€Å"That’s right, it isn’t†. This juror recognizes the fundamental principles of jurisprudence as it applies to juries in a court of law. He knows that jury deliberation should be approached from a careful perspective and should not stray from that perspective. Juror #8 recognizes that there is an ethical ground by which every member of a jury should adhere to. â€Å"The jury has the right to determine both the law and the facts.†- Samuel Chase (fortunecity.com). This means that the jury is granted the right to weigh the facts of the case and come to a conclusion about what illegal activities have occurred based on those facts, but only those facts. They don’t only have the right to determine the facts. They have the obligation to determine the facts. There can be no straying from the facts. Biases or prejudices cannot interfere with a juror’s decision. The jurors also cannot come to a conclusion that is based only on speculation or a â€Å"leap of faith†. â€Å"Most of em, its like they have no feelings! They can do anything! Whats goin on here? Im trying to tell you were makin a big mistake, you people! This kids a liar! I know it. I know all about them! I mean, whats happenin here? Im speaking my piece†¦,† says Juror #10. The last part of that line speaks volumes about why that particular juror thinks that he knows exactly what happened the night of the murder. He has let his opinion

Athletes society Essay Example | Topics and Well Written Essays - 250 words

Athletes society - Essay Example He is an athlete, for crying out loud-he’s the only hunger striker whose blood pressure is not plummeting!’ (pp. 319). He wonders, ‘What should he do? Turn and lock his coaches’ door, the way Edwards did 51 years ago when his moment of truth came when he demanded the fair treating of black athletes? (pp. 319) He is at a loss and he does not know how to react to the situation. This is just an example of the dilemma that athletes are in. They are not sure what is expected of them by the society. But what is obvious is that they should take the bull by the horns and be in the fore front in the fighting for the issues that affect the society. They should ensure that the society is enlightened about various issues and also start campaigns that should be aimed at improving the lives of the people. Young Kim says, it is an inevitable entitlement,. When an athlete signs a contract to play on a professional team, there are certain expectations that are not written on the fine print. More than just producing numbers and out of the world statistics that can turn a mediocre team into a championship caliber force: an athlete is expected to live out their lives as a role model to the public (April 12, 2002, Web page). They have the power to influence the younger generation to do the right things in the right way. They also have the power to advocate against the things they feel are wrong. Karl Malone, an NBA legend once put the challenge on the athletes by telling them ‘we don’t choose to be role models, we are chosen. Our only choice is to choose whether to be a good role model or a bad one.’ (Young, 2012) In conclusion it is right to say that the athletes have a bigger responsibility as role models to set the way right for the people. They have to actively engage themselves in the lives of the people and make sure that they create an

Does Google Make Us Stupid Essay Example | Topics and Well Written Essays - 3250 words

Does Google Make Us Stupid - Essay Example .......................................................... 15 10. Recommendations.......................................................................................................... 16 Reference 1. Introduction The internet has become one of the most pervasive technologies used and enjoyed by almost all people in the planet. It is also a media upon which various technologies, including search engines and social networking sites are being borne and developed. Google is one of these technologies. It is a search engine which was established in order to browse through the internet and search for information and for links into the different available interactions in the electronic world. The ease upon which information has been made available through Google has been a source of controversy among researchers and intellectuals, arguing that it is a technology which has now made people stupid. However, other intellectuals would also argue in the opposite direction, proclaiming that Goo gle does not make people, stupid; instead, it makes them smart and more imaginative in their knowledge about and of the world. This study shall discuss whether or not Google makes people stupid. First, a brief description of Google shall be introduced in this paper. Second, an analysis of the reasons why Google is making us stupid shall be presented. Third, an analysis of the reasons why Google is not making us stupid shall also be presented. Fourth, a position on this issue shall be discussed based on an analysis of the previous discussions and arguments. Lastly, a conclusion and summary shall end this discussion. Body 2. Brief history of Google In 1996, Stanford University graduate students Larry Page and Sergey Brin established their search engine known as ‘BackRub.† This search...It is a search engine which was established in order to browse through the internet and search for information and for links into the different available interactions in the electronic world . The ease upon which information has been made available through Google has been a source of controversy among researchers and intellectuals, arguing that it is a technology which has now made people stupid. However, other intellectuals would also argue in the opposite direction, proclaiming that Google does not make people, stupid; instead, it makes them smart and more imaginative in their knowledge about and of the world. This study shall discuss whether or not Google makes people stupid. First, a brief description of Google shall be introduced in this paper. Second, an analysis of the reasons why Google is making us stupid shall be presented. Third, an analysis of the reasons why Google is not making us stupid shall also be presented. Fourth, a position on this issue shall be discussed based on an analysis of the previous discussions and arguments. Lastly, a conclusion and summary shall end this discussion. Body 2. Brief history of Google In 1996, Stanford University graduate students Larry Page and Sergey Brin established their search engine known as ‘BackRub.† This search engine used various links to establish the importance of distinct web pages (Google, n.d).

Creating an Emergency Response Plan Essay Example | Topics and Well Written Essays - 250 words

Creating an Emergency Response Plan - Essay Example In any case, the wildfire is able to reach the factory the engineers of the factory are aware of the extent of damage it would cause and even the potential threat it would pose to the employees, and the community living nearby the factory. Therefore, the office of the factory engineer will be in-charge of implementing this emergency response plan and the maintenance department will play a supporting role because in normal circumstances the factory engineer devises plans, which are forwarded to the maintenance department where other junior engineers and technicians can implement the plan (Fema, 2008). One of the steps the engineer could take is to create a barrier surrounding the factory, which will prevent fire from spreading into the factory. This would be achieved by cutting all the grass within 10 meters from the wall and making a pavement around the wall, additionally, grass will be cut down inside the factory compound. Secondly, the factory engineer will select strategic locations where water taps will be placed within the compound in order to help put off fire in case the fire is able to reach the compound. Thirdly, plan would involve putting fire extinguishers within strategic locations inside the factory and ensuing there are no leakages of any toxic chemical. Lastly, the plan will also involve both departments (engineering and maintenance) training the factory staff about fire safety measures. FEMA. (2008). Producing emergency plans: A guide for all-hazard emergency operations planning for state, territorial, local, and tribal governments (CPG-101). Retrieved from http://training.fema.gov/EMIWeb/edu/docs/cgo/Week%203%20- %20Producing%20Emergency%20Plans.pdf Accessed on

What Was Ironic About the Rebirth of Theatre in the Medieval Period Essay Example for Free

What Was Ironic About the Rebirth of Theatre in the Medieval Period Essay It is ironic that the Church, which caused theatres to be outlawed as the Roman Empire declined and then fell, was one of the primary means of keeping theatre alive through the Middle Ages. This resulted from the Churchs need to establish itself in the community a community still steeped in pagan ritual and superstition which manifested itself in seasonal festivals. The Church ultimately linked its own religious holidays with these seasonal festivals and began to use dramatic form to illustrate the stories underlying these holidays so as to reinforce their religious connotation and to better communicate the stories to an illiterate congregation. At first the parts played in these simple religious re-enactments of the nativity and adoration of the Magi were played by priests in the sanctuary of the church. However, as the repertoire of the Church grew to include the passion and crucifixion of Christ, the Church was confronted with the dilemma of how a priest should portray Herod. While division of opinion in the Church continued as to the worth of dramatic interpretations, the members of the congregation clearly enjoyed and were moved by them. The dramas continued to grow, moving out of the sanctuary and into the open air in front of the Church. Ultimately, the members of town guilds began to contribute to these dramas, which continued to grow more elaborate with time. Known as passion plays, miracle plays and morality plays, they continued their close connection with the Church and church holidays, but began to introduce elements of stock characters that were more contemporary in nature. With the growth of towns and the introduction of stable governments in Europe, the stage was set for the Protestant Reformation, the Catholic Counter-Reformation and the secularization of theatre as it emerged from the influence of the Medieval Church. Ironically it was the church during the Medieval Times that was responsible for the rebirth of theatre. The church and the government at this time were one and the same. Not belonging to the church made you a social outcast. People were illiterate and church services were in Latin. The visual aid of a performance helped the people of the time to better understand the sermons. Mystery plays were based on bible stories such as the birth of Christ. Allegorical morality plays had story lines that were always about man and how he succumb to sin. During performances there were definite mansions (setting) for heaven and hell. The goal of morality plays was to show man what will happen if he continues to live in sin by sending him to hell, but if he changed his life and repent he will go to heaven. Everyman (author unknown) is the best known and one of the very few Medieval plays that survived. The rules for these performances were very strict and had to be approved by the clergy before performed in the church. Eventually the performances moved to outside areas of the church and later to a fixed stage (similar to a stage as we know it today) or a pageant wagon.

Everyday Healthcare Ethics Stress and Ethical Issues in Nursing Essay Example for Free

Everyday Healthcare Ethics Stress and Ethical Issues in Nursing Essay The nursing is a fundamental sector in the provision of proper healthcare services to the individuals and the society as a whole. The importance of the sector is emphasized as it has a bearing on the health status of the economy. The state of health of the people forming part of the society today is of the essence. Improper health of individual workers affects the output of the workers negatively as they cannot effectively attend to their obligations at work. It results into a nation-wide loss of revenue. A healthy economy thrives in all the sectors as the workers are in a position to effectively deliver in their workplaces. A healthy economy earns good revenues. The inclusion of the issue of economic issues of the nation in the topic of health is of great magnitude. It shows the weight that the issue of healthcare has on the economic progress of the contemporary economy. The topic of nursing is one that cannot be avoided if the fate of the economy is to be established. The health sector in the contemporary society faces several ethical issues in the nursing sector (Baillie, 2013). A major aspect of the ethical issues that are subject to heated debates is the stress factor at the workplace. Critics postulate that the sector contains a large group of nurses who are burdened by stress. It is dreaded that the continuous contact of the nurses with stressful conditions can negatively impact on their delivery in the job set-up (Baillie, 2013). The extent to which stress affects service delivery in the health sector has not been established, and it attracts substantial attention in research. The stress that the paper capitalizes on is the stress that a nurse worker is exposed to in and off the workplace. It is noted that stress can lead to the sprouting of other ethical challenges (Baillie, 2013). The paper capitalizes on the various ethical challenges exhibited in the nursing profession. It discusses the possible effects of the ethical challenges, causation factors and their relation to stress as a major ethical issue in the provision of  healthcare services. The recommends the latest remedies that can be employed to minimize stress. Forms of ethical challenges and causes of stress in the nursing industry Nurses encounter challenges and dilemmas in circumstances that they cannot get the opportunity to undertake what they think is right (Luhanga et al., 2010). Such circumstances require steady thinking and making of substantial resolutions that can work. The urge of the nurses to be good professionals intensifies the need to meditate on a given situation clouded by dilemma. The circumstances that present the nurse with a tough question to answer often trigger the development of stress within the worker. The stress is experienced at the very stage of making a decision on a given critical issue and also after the decision is made in response to the tough situation. The nurses, therefore, experience a great extent of moral distress. The event of the experience triggers varied reactions in different nurses. Some of the nurses have the courage to speak out their minds while some lack such courage and they go around hiding their problems. Burden of Witnessing an Ailing Patient The forms of ethical challenges such as stress could be drawn based on the causation factor. There is a burden of witnessing the ailing of the patients in their hospital beds. There are many patients who suffer for a longtime in the hospitals and their conditions keep worsening to the point of death. Such scenarios affect the nurses who provide healthcare services if they are constantly exposed to the similar circumstances. The work of a nurse is to relieve the suffering of the patient. The complex intervention that are resorted to, often lead to more suffering of the patients. The nurses are, therefore, torn between effecting the remedy and letting the patient remain in the state of mild suffering. The thought of being unable to contain the situation when there is an available option that can be exploited poses a great challenge to the nurses. The mental burden of bearing the suffering in their minds for such long durations may affect their service delivery if a remedy is not effect ed swiftly (Luhanga et al., 2010) Ignorance of the Family Members of the Patient The ethical challenges obviously had to do with watching the patients suffer: a suffering that the nurses deem to be unnecessary. It is understandable that the available nursing interventions that may be effected may serve to increase the suffering of the patient without causing an outcome for improvement. The other form of challenge that nurses experience could be the stress caused by the ignorance of the family of the patient and the patients about the available treatment options that can be exploited in a given scenario. They do not know the clinical prognosis of the treatment option that is available and the family of the patient do not stop at establishing whether the voice of the patient is taken care of in most situations (Tully, 2014). The family members of the patient often press on the administration of treatments without the knowledge of the resulting repercussions of the said treatment to the patient. They also criticize and influence the decision that is made by the patient on the appropriate treatment to be administered. The indulgence of the external parties in matters of the patient’s medication or treatment stresses-up nurses and other medics too (Tully, 2014). The stress often comes up when they are forced to administer treatments based on past successful occasion on a patient with a different diagnosis. The problem also comes in after the controversial treatment is effected, and the effects appear to be detrimental to the patient. The latter scenarios are often characterized by fierce criticism of the nurse who participated in administering the treatment. The professionalism of the participating nurse is usually questioned and in some cases the nurse can even end up in a court of law. Such cases are major instances that causes mental stress and shapes the origins or forms in which the said ethical challenges arise in the course of provision of healthcare services. Co nflict of Interest Offering care to the patients presents another form through which stress emerges in the nursing profession. It is the kind of ethical challenge that emanates from a conflict between the interest of the organisation and interest of the individual nurses (Tully, 2014). The health providers including private clinics, public hospitals and other health institutions have their rules that they often regard as ethical. The health providers often strive to push for actions that serve their best interests in the  industry of health service. The most prominent organisation that have strict rules are the private entities. The issue of conflict here is usually the payment modalities. It is known that the economic capabilities of patients differ and the methods of making medical payments cannot be the same for all the patients. The rules of the medical institutions provide that payments should be made promptly to the institution for any service that is provided to the patient. Some patients ofte n have no ready cash owing to their economic circumstances and the high cost of medical healthcare. Organisation often insists that payments are to be made immediately before the commencement of treatment even in conditions where the patient is in critical conditions (Ulrich, 2010). The nurses are the intermediaries between the management and the patients. Therefore, they are the people entitled to further or to carry out the interest of the organisation. They often face the challenge of serving the organisation or providing services to the patient to save a life. The challenge exists in trying to strike a balance between being loyal to the employer and saving the life of an innocent patient in a critical condition. Seeing an innocent and helpless patient die in the event of serving the interest of the employer could be so stressful in real life. As much as money is needed to take care of the medical expenses of the medical provider, the interest of the patient of lower economic status must also be regarded to ensure that the nurses do not suffer from the challenge of divided interest (Ulrich, 2010). The work environment The contemporary society presents various complications in the field Medicare. The complications are witnessed in the structure of the organisation and in the communication channels that are used in the medical institution (Seedhouse, 2013). The structure of the leadership in a medical institution and the mode of communication can serve to frustrate the nurses in the workplace. Several nurses report difficulties in communication and instances of workplace bullying. The elements mentioned are part of serious work environment ethical concerns in the contemporary society. The present hierarchy of work structure in the management is designed in a manner that does not encourage communication among workers. Most organisation exhibit tall leadership structures. Tall leadership structures contribute to the  discouraging of vertical communication among the workers in a medical institution. The junior employees are placed in a circumstance where they can hardly initiate or communicate to the senior employees about any ethical issue that may arise. Nurses are the employees who are ranked at the lower topology of the leadership organogram just after the subordinate staff. Their placement does not allow them effectively to pass ethical issue to their bosses (Seedhouse, 2013). Stress comes in when the ethical issues such as gender violence at work, bullying at the workplace or any other related mistreatment issues cannot be passed to higher authorities for deliberation. The condition presents a scenario where several issue build-up beyond the control of the employee. The build-up of issues in the minds of the nurses causes them to be stressed up in their workplaces, and this has a negative influence on the quality of the services delivered. Understaffing The other issue causing stress is the issue of staffing. The society today is characterized by increased levels of ailments and various diseases that come up every day. The presence of chronic diseases, as well as, the occurrence of several accidents presents a scenario where the number of the patients in the health facilities increase tremendously. The increase in the number of patients causes the necessity for an increase in the numbers of nurses who can promptly attend to the patients. Despite the large increase, the nurse to patient ratio has not been any better (Maynard, 2011). The nurses are therefore overloaded with work in their work environments. Their bosses exert much pressure on them to deliver as per the job description that they signed. The process of striking a balance in attending to many patients is quite stressful and can cause them to deliver poor services to the patients. The nurses are, therefore, forced to dodge certain duties that are assigned to them in genuine terms. Some of the nurses suffer emotional disturbance in instances where they genuinely neglect a duty due to the fact that they were held up in delivering services to the other patients. Understaffing, therefore, causes stress to the nurses through the creating of a hectic working environment that is over-demanding to the nurses (Maynard, 2011). Prioritization of the Patients’ Needs The patients in the health care institutions do not only have health  problems, but they also have emotional disorders. The emotional needs of the patients also deserve to be addressed promptly as they also affect the healing process of the patients. The nurses are individuals specialized in the provision of Medicare services to the patients. They are not adequately trained to address the emotional needs of the patients. At times, situations that demand the addressing of an emotional condition of the patient arises and this calls for the attention of the nurses. Being that the nurses are not well trained in the field and that they have other health duties to attend to, they are often faced with the challenge of taking up the duty to provide emotional support to the respective patient (Mark, 2012). If they decide to avoid attending to the emotional duty, they may feel that they are not doing any good to the patients who do not receive optimal healthcare. They also feel that the family of the patient may give a negative feedback on their performances in the occasion that they did not get full support. Their attention is divided in prioritizing the nature of the duty to indulge in when such cases arise. The event can cause emotional distress and mental stress to the nurses, hence leading to the causation of other opportunistic ethical nursing problems. Advanced Technology in Healthcare Provision Technology used in the delivery of healthcare services are becoming more complicated with time. Almost all the tasks in the health institution are performed with the aid of a machine (Maynard, 2011). The nurses are, therefore, placed in a condition where they have no other easy alternative, but to learn how to use the technology. The patients under treatment at times could be more knowledgeable on the respective technologies that the nurse. The resulting situation can possible cause a challenge to the nurse as he will not be comfortable in the process of using the technology on such a patient. The nurses are, therefore, entitled to keep updating themselves on the new technology that is used in the field of healthcare provision. The process of maintaining a regular update on the use of the current technology could cause much stress to the nurses (Ulrich et al., 2010). Nurses are stressed when they cannot balance between learning new tricks at work and providing healthcare services eff ectively. Recommendation for Reduction of Stress The elements that cause stress to the nurses in the health organisations deserve to be addressed promptly. It is because stress as an ethical issue causes impacts that stretch to very many fields and varied stakeholders at play. Stress affects the delivery of the nurses in the health sector. The section provides remedies that should be considered in ensuring that the aspects that cause stress in the workplace are negated. The recommendation will also guide in the proper management of the stress whenever it is contracted by the nurses. The recommendations below are specifically tailored for containing the stress condition for the nurses. Research shows that a scheduled course of guided coaching in mindfulness deliberation or mediation practices, facilitated group discussion, yoga and stretching, home assignments and work, and individually tailored support and instruction can serve to minimize the effects of stress in a nurse (Ulrich et al., 2010). The remedy is justified from a demonstration in a research work that was carried out. The overall health and well-being of the nurses who participated in the demonstration was surveyed at three points namely 2 weeks prior to research, immediately after the program, and four months following the program. Results displayed statistical improvement in the wellness and overall health of the nurses at each point of intervention (Clark, 2010). The program can be recommended for use by the nurses. Stress prevention can be initiated through the initiation of measures that prevent the occurrence of other ethical issues as stress is indirectly connected to them (Opie et al., 2013). Mo st of the ethical issues cause stress and, therefore, their prevention results into minimization of the occurrence of stress among medical nurses. The administration of the health institutions should look for ways that encourage the realization of community obligation to the patient, with partnership in answering questions and conversing about ethical issues. It helps the families and the community at large to understand the circumstances under which the nurses undertake their obligation (Hussain, 2009). It will save the nurses from receiving intensive criticism when a given treatment responds negatively, hence the nurse concerned will be less stressed. The administration should ensure that the nurses are trained to provide emotional support to the patients who need such services to avoid the development of the feeling that shoddy work  has been done. Nurses should reflect on how they can manage to complete obligations. Nurses should call on their team members, for instance to help them balance between talking and tasks with a patient who is dismayed (Clark, 2010). As nurses develop and advance in experience, they become bett er. Relevant training must be done to the nurses on the usage of technology in the delivery of health services to clients so as to avoid embarrassing situations. The nurses can advocates for the availability of adequate staffing that is suitable for the patient population (Clark, 2010). They should also know how to resolve issues when there is inadequate staffing Conclusion The development in the contemporary society presents complications in various sectors. Health sector is not an exception. Many ethical issues that cause stress are seen to arise in the healthcare sector. The ethical issue arises from the unfavorable work environments of the workers, poor leadership structures, and lack of effective communication among workers, understaffing, and ignorance of the community among others. The effective implementation of the recommendation will serve to restore sanity in nursing as they will aid in preventing ethical conditions that cause stress to the nurses. As a result, the provision of healthcare services by the nurses will be improved to adequate levels. References Baillie, H. W. (2013). Health care ethics (6th Ed.). Boston: Prentice Hall. Clark, A. C. (2010). Anxiety and Stress Management Toolkit Anxiety and Stress Management Toolkit. Nursing Standard, 15(52), 29-29. Hussain, F. (2009). Handbook for Health Care Ethics Committees (review). Journal of Health Care for the Poor and Underserved, 20(3), 929-930. Luhanga, F., Myrick, F., Yonge, O. (2010). The Preceptorship Experience: An Examination of Ethical and Accountability Issues. Journal of Professional Nursing, 26(5), 264-271. Mark, F. (2012). Posttraumatic Stress Disorder in Nursing. Journal of Neuroscience Nursing, 37(4), 179. Maynard, A. (2011). Ethics and health care underfunding. Journal of Medical Ethics, 27(4), 223-227. Opie, T., Dollard, M., Lenthall, S., Knight, S. (2013). Occupational Stress in Remote Area Nursing: Development of the Remote Area Nursing Stress Scale (RANSS). Journal of Nursing Measurement, 21(2), 246-263. Seedhouse, D. (2013). What is the difference between health care ethics, medical ethics and nursing ethics? Health Care Analysis, 5(4), 267-274. Tully, A. (2014). Stress, sources of stress and ways of coping among psychiatric nursing students. Journal of Psychiatric and Mental Health Nursing, 11(1), 43-47. Ulrich, C. M., Taylor, C., Soeken, K., O. Donnell, P., Farrar, A., Danis, M., et al. (2010). Everyday Ethics: Ethical Issues and Stress in Nursing Practice. Journal of Advanced Nursing, 66(11), 2510-2519.

An Analysis Of Dominos Pizza

An Analysis Of Dominos Pizza Macro and micro environment Analysis: Downturn in national or world economies and rising of inflation which is being experienced current period, are the most common factors that can affect businesses. Conversely, what cause an adverse effect for many companies, has had a constructive effect for Dominos Pizza UK, Ireland, the most leading delievery franchise. Keeping in view the current economic situation Dominos Pizza sales had increased up to 11% in the first six week of 2008 than that of same period of last year, due to, mostly people preferred for delivery at home, instead of going for eat outs, Like-for-like sales rose 14.7% last year, despite a price rise across Dominos menu last autumn. (The Times, 20th February 2008) According to Cheif Executive, The Chris Moore, The results are proof that our price point is resilient in these economic times and that we are benefiting from the downturn in the restaurant sector. Instead of eating out three or four times a week, we are seeing real signs that [people] have cut that to once or twice. They are filling up that gap with pizza instead. (The Times, 20 February 2008) His comments came soon after the company announced plans to move up to the main market in order to obtain funds it has been unable to attract in the nine years it has spent on the Alternative Investment Market (AIM). Dominos shares have climbed 14-fold since the company floated in November 1999 and the group now has 501 sites across the UK and Ireland, with plans to open 50 more this year. Its aim is to have 1,000 by 2017. (The Times, 20th February 2008). Dominos said, sales had been enhanced, due to these new pizzas, like wise, Meateor and the rugby-themed Scrummy, and by offering new ways of ordering, like wise e-commerce salesorders taken electronically either online or through text messages, due to which sales have been intensified to 60.5%. According to Dominos prediction, the drift for ordering-in food would continue this year. At present the external environment shifting rapidly. The external environment consists of everything outside the business. Even in the present critical economical situation, dominos continues to succeed which is due to dominos remorseless emphasis on the quality of dominos pizzas, penetrating commitment to service and by publicizing to dominos customers to whenever and wherever they are willing to order. It is their frevency that has brought profit growth of 27.8% to  £29.9m (2008:  £23.4m) and that will persists to get-up-and-go dominos business in years to come. PEST ( Political, Economic, Social and Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may distress the business in diverse ways. In UK, there isnt as such factors that might embrace dominos business. While factors like, laws on business employment, pollution and taxation apply on the organization which it should follow according to rules. ii. ECONOMIC FACTORS: If the countys economy is better so the GDP of the country will be good, it is the initiative for business as the per capita income increases people will spend more money. According to dominos survey, it came to know that mostly people spend more and visit more often, during or start in on of months. Moreover, rise in inflation rate, leads to increment of cost of raw material which also leads towards higher prices for goods and vice versa iii. SOCIAL FACTORS: Dominos is a multinational and it is basically inaugurated from America, therefore, the organization is snowed under by dominos western culture. There are different social forms of society which consists of, upper class, middle class, middle upper class, and lower class. Moreover, every single nation, state has their own cultural norms, beliefs, religion, values which might affect the organization world wide. iv. TECHNOLOGICAL FACTORS: At the present time, technology is improving, so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to these innovative technology there are many latest ways of publicizing like wise, through internet; telemarketing through which organization can advertise their products in much more rapidly than ever before. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Briefly discuss the industry of sector The food industry is a complex, global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes: Regulation: local, regional, national and international rules and regulations for food production and sale, including food quality and food safety, and industry lobbying activities Education: academic, vocational, consultancy Research and development: food technology Financial services insurance, credit Manufacturing: agrichemicals, seed, farm machinery and supplies, agricultural construction, etc. Agriculture: raising of crops and livestock, seafood Food processing: preparation of fresh products for market, manufacture of prepared food products Marketing: promotion of generic products (e.g. milk board), new products, public opinion, through advertising, packaging, public relations, etc. Wholesale and distribution: warehousing, transportation, logistics These subtle technologies ascertain prevailing food production. Which encompasses numerious areas, including, Agricultural machinery, originally led by the tractor, has practically eliminated human labor in many areas of production. Biotechnology is driving much change, in areas as diverse as agrochemicals, plant breeding and food processing. Many other areas of technology are also involved, to the point where it is hard to find an area that does not have a direct impact on the food industry. Computer technology is also a central force, with computer networks and specialized software providing the support infrastructure to allow global movement of the myriad components involved. Key success factors The critical success factors are related to dominos broad areas, customers preference for pizza as a food item. Its ability to prepare a pizza within a short time, to deliver it within 30 minutes of recording the order, and the store location. Since Dominos business model is based on home delivery, the speed of preparing the pizza and delivering it are the critical success factors. International strategies (Competitive analysis) SWOT Analysis: Every organization has its own strengths and weaknesses as well as threats and opportunities, As far as dominos swot is concerned its swot analysis is as under. Strengths: Currently Dominos is the market leader in providing wide range of pizzas, in a manner that there are no competitor in this sector. There admireble image has made the organization more worthfull. Moreover, Dominos is render pleasing taste, quality products with qualified staff, splendid ambience and hygienic surroundings. They are specialized in pizzas. Moreover Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have equipped with plenty of resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of dominos competitors do not have restaurants. Because of the restaurant, Dominos can market too many different segments that other pizza chains cannot. For example, Dominos can market to families much easier than Dominos or Little Caesars. Dominos weaknesses: As far as dominos weaknesses is concerned, dominos holding a restaurant to run is also the major weakness that it has, because of it has higher overhead cost than that of competitors as competitors dont have a restaurant to deal with therefore their overhead cost is quite lower than that of Dominos. As a result of higher overhead cost dominos charge higher prices. Obviously, Dominos is not the low cost producer. As they charge higher prices so thats why they are accountable for quality pizza and good service. They are providing less range of products comparatively with high prices. They are more focused on western taste instead of Eastern. Very few outlets have dine-in facilities The menu is limited and pricey, and there are very few budget items on the menu. Opportunities: Dominos has a high potential therefore it has numerous opportunities like wise, if it come across new markets then new opportunities will be born. Considering eastern test of the people like Mc donalds, Dominos can come up with new products. Market share can be increased by bringing variety of new products. Prices can be reduced because of more dominos. Threats: Currently major threat that Dominos can face are from competitors, as their immediate competitor which is pizza hut, is working over to open their branch hastily. But competitive advantage that dominos have over pizza hut is their lower price. Evaluate dominos company strategies with other different companies: Though Dominos has flourished in expanding over continent and had observed a remarkable achievements, but in attaining to develop globally, it has been unabled to manage the domestic market with full proficiency and as a consequence , is losing grounds in the domestic market. Moreover , Dominos has mobilized the standard of pizza industry to a great extend, keeping current economic situation in mind, where rising of commodity prices and decrease in peoples purchasing power, Dominos is struggling to keep a tie between profitability as well as maintaining standards. Moreover, the increasing competition in the fast food industry adds to these cluster of challenges. The main reason for Pizza Huts has been their menu that has been constantly reformed and expanded in order to foster with the changing need and preferences of customer in different part of the world. In having understood the pulse of the customers, Pizza Hut has clearly established itself as a brand with a Britain heart and Dominos need to learn that. Benchmarking: For many years as a private company, Dominos really benchmarked against itself, without looking at the outside world. We were proud of the fact that for many years we had positive same-store sales, which is a big financial indicator of growth and success in the retail world. Well, that was the good news. The bad news was that during those years our competitors were growing at a very faster pace. Dominos were actually giving up market share. At the same time, dominos were hosting internal celebrations of the fact that against our own internal matrix dominos were doing well. Dominos not only had to look at what had been our past results and reconcile how dominos were performing against that benchmark, but also dominos needed to look at the world around us, look at our competitors, and in many instances, I really wanted us to look at the very best in class. Who is out there doing the best possible job in this particular area of business? Dominos need to find out what their results are and start to hold ourselves accountable for that particular level of performance. Dominos accept mediocrity because dominos can choose a lot of people around us who are just as mediocre as dominos are. I want to find the very, very best, and I want to benchmark against them, and I want to get as good or better. I think if I lead that expectation and I get my team and my organization to embrace it, thats how dominos were going to become world-class performers. Takeaways When organization become successful, people tend to believe that thing now dont need to improve but the fact is, things does not remain the same-it can be worst even or it can be better. At the instant companies become confident and detached at the very instant companies begin to decline. In order to have a high-performance organization you need to cultivate a culure of continuous improvement. Dont go for ordinariness, instead, analyse your competitors, set benchmark against them and attain the top-notch performance. Organisation strategy: A businesss strategy is basically arrangement of decision that a company make in order to attain its goals. A business has cluster of goals and objectives. And in order to attain those objectives businesses need to organize their business activities. For running a business, planning is essential for both current and as well future activities. Therefore, in order to attain their business objectives , organization need to comply with different strategies. In accordance with, Dominos has also adopted many strategies which help in attaining the target which are set by the main office to the local store opened at Peshawer. Changes in the external as well as internal environment has made Dominos to re consider their past strategies and has hence designed new strategies after considering the changes in the environment. Through SWOT and PEST analysis, environmental changes are scrutinized. After acknowledging all the factors Dominos has decided upon the strategies and their current strategie s are categorized into five main categories and further have sub parts. These strategies are: -Functional Strategies: These strategies are outlined to improve proficiency of business operations. They often focus on an area, such as marketing, human resources etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Dominos has made all the functional departments co-operate with each other. Porters Five Forces analysis of market structure The competitive structure of an industry can be analysed using Porters five forces. This model attempts to analyse the attractiveness of an industry by considering five forces within a market. According to Porter (1980) the likelihood of firms making profits in a given industry depends on five factors: 1. The likelihood of new entry i.e. the extent to which barriers to entry exist. The more difficult it is for other firms to enter a market the more likely it is that existing firms can make relatively high profits. The likelihood of entering a market would be difficult if: the entry costs are high e.g. if heavy investment is required in marketing or equipment there are major advantages to firms that have been operating in the industry already in terms of their experience and understanding of how the market works (this is known as the learning effect) Government policy prevents entry or makes it more difficult; for example, protectionist measures may mean a tax is placed on foreign products or there is a limit to the number of overseas goods that can be sold. This would make it difficult for a foreign firm to enter a market the existing brands have a high level of loyalty the existing firms may react aggressively to any new entrant e.g. with a price war The existing firms have control of the supplies .e.g. entering the diamond industry might be difficult because the majority of known sdominosces of diamonds are controlled by companies such as De Beers. 2. The power of buyers. The stronger the power of buyers in an industry the more likely it is that they will be able to force down prices and reduce the profits of firms that provide the product. Buyer power will be higher if: there are a few, big buyers so each one is very important to the firm the buyers can easily switch to other providers so the provider needs to provide a high quality service at a good price The buyers are in position to take over the firm. If they have the resdominosces to buy the provider this threat can lead to a better service because they have real negotiating power 3. The power of suppliers. The stronger the power of suppliers in an industry the more difficult it is for firms within that sector to make a profit because suppliers can determine the terms and conditions on which business is conducted. Suppliers will be more powerful if: there are relatively few of them (so the buyer has few alternatives) switching to another supplier is difficult and/or expensive the supplier can threaten to buy the existing firms so is in a strong negotiating position 4. The degree of rivalry This measures the degree of competition between existing firms. The higher the degree of rivalry the more difficult it is for existing firms to generate high profits. Rivalry will be higher if: there are a large number of similar sized firms (rather than a few dominant firms) all competing with each other for customers The costs of leaving the industry are high e.g. because of high levels of investment. This means that existing firms will fight hard to survive because they cannot easily transfer their resources elsewhere The level of capacity utilisation. If there are high levels of capacity being underutilised the existing firms will be very competitive to try and win sales to boost their own demand the market is shrinking so firms are fighting for their share of falling sales there is little brand loyalty so customer are likely to switch easily betdominosen products 5. The substitute threat. This measures the ease with which buyers can switch to another product that does the same thing e.g. aluminium cans rather than glass or plastic bottles. The ease of switching depends on what costs would be involved (e.g. transferring all ydominos data to a new database system and retraining staff could be expensive) and how similar customers perceive the alternatives to be. Using Porters analysis firms are likely to generate higher returns if the industry: Is difficult to enter There is limited rivalry Buyers are relatively small Suppliers are relatively small There are few substitutes. On the other hands returns are likely to be low if: The industry is easy to enter There is a high degree of rivalry between firms within the industry Buyers are strong Suppliers are strong It is easy to switch to alternatives The implication of Porters analysis for managers is that they should examine these five factors before choosing an industry to move into. They should also consider ways of changing the five factors to make them more favourable. For example: If firms merge together this can reduce the degree of rivalry. This has happened a great deal in industries such as automobiles, pharmaceuticals and banking where firms have joined together to remove competitors if firms buy up distributors (this is called forward vertical integration) they can gain more control over buyers if firms differentiate their product perhaps by trying to generate some form of Unique Selling Proposition (USP) that makes it stand out from the competition. This lies at the heart of many marketing and brand building activities. Coca Cola, for example, has fought hard to promote itself as the real thing; everything else is just imitation! if they react aggressively to a firm that enters its market this may deter potential entrants in the future The five forces will change over time as market conditions alter. For example, more information is available nowadays to enable customers to compare offerings and prices; this gives buyers more power. The opening up of world markets (for example through the efforts of the World Trade Organisation to reduce protectionist measures that limit trade and the expansion of the European Union enabling free trade between more countries) has led to much more rivalry in markets in recent years. In North America, for example, the sales of Japanese firms such as Toyota have gradually been reducing the market share of American producers such as General Motors as consumers have more choice. Meanwhile, the success of the internet has made it easier for producers to enter many markets such as finance, book retailing and clothes retailing; the ability to start selling online has reduced a major barrier to entry which was the investment required to set up a network of shops. As ever the business world is not static and the conditions in any industry will always be changing. As this happens the various elements of the five forces are always shifting requiring established firms and potential entrants to review their strategies. Effectiveness of international strategy: It reaches geographically dispersed buyers. Dominos vision is focused on Exceptional people on a mission to be the best pizza delivery company in the world! . Dominos is committed to bringing fun and excitement to the lives of dominos customers by delivering delicious pizzas to their doorstep in 30 minutes or less and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Its all advertisement are image of core competencies. They also should have a variety of combinations of menu items which a customer can choose so that both the customer and the company can have a win-win situation. The company can have the maximum of the consumer surplus at the same time the consumer might feel that this was the best offer. From the menu card one can see the family size variants and the different pizza combinations in the same one pizza are all the different ways of pricing. The company attains the maximum profit in the meat items, so they give the selection of pizzas slices of different varieties and they are clubbed together to form a single pizza. Once the customer dines / orders @ home, normally discount coupons are given to the customer so that there is an incentive for the customer to order from Dominos . Thus customers are forced to maintain loyalty towards Dominos . Sustaining, building relationships and Exploiting Changing Conditions Over the years dominos has also developed and successfully introduced a range of products especially suited. What has also given dominos a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts etc. Dominos should also a community called as VIP- Members joining this club should be at no extra cost one can avail greater offers. Meanwhile Dominos are not behind Pizza Hut in introducing local tradition. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings suitable to the taste buds of Consumers Firm market entry strategy: Dominos Pizza was able to gain ground by positioning Pizza as a snack and supporting it with its efficient home delivery system. For Dominos direct selling and interactive selling is not needed though they are involved in internet and cable TV promotions. Dominos always search for ways to gain efficiency by replacing one communication with others. The sustainability among communication tools explains why marketing function need to be coordinated. Growth strategies: Pizza hut targeted market defines them as a family product. This is because they dont really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. Potential development over 10 to 20 years: senior executives at Dominos are missing a key thought process about change, growth and innovation though. They didnt understand that every product, team, organization and individual goes through a process of birth, growth and decline that is similar to the shape of an elongated S. You cant avoid this process. At the beginning of every growth curve, you make investments with little or no reward. Its only through squeezing out operational inefficiencies, gaining and or growing market share that companies recover their initial investments and grow the bottom line and pay dividends to their stakeholders. Dominos rested on the part of the S-Curve where the maximum profit are being realized without understanding that decline, death, and decreased profit arent just probable, but are inevitable. Dominos is trying to jump the curve and are at the beginning of a new S-Curve time will tell as to whether they embrace team development and leadership development, which will ultimately determine whether they grow or die. Appropriate justified recommendation for improvement, development and international : à ¢Ã¢â€š ¬Ã‚ ¢Increase varieties in Pizzas. à ¢Ã¢â€š ¬Ã‚ ¢Focus on location of the outlets. à ¢Ã¢â€š ¬Ã‚ ¢Increase the quality of Pizzas. à ¢Ã¢â€š ¬Ã‚ ¢Make good ambiance in outlets. à ¢Ã¢â€š ¬Ã‚ ¢Should focus more on marketing itself confidently. Conclusion: Dominos Pizza constantly strives to develop products that suit the tastes of its consumers and hence delighting them. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings and flavours suitable to the taste buds of Consumers. Further, providing value for money at affordable products to the consumers has been Dominos motto. Initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers.